Testimonial

"We gave each director complete creative control which is something we don’t ordinarily do in our advertising process. And it’s paid off – Eddie and James’ animated film is an extraordinary piece of work which has brought new visual and emotional depth to our consumer communications, and allowed us to speak to a new group of consumers in a compelling new way."

-- Paul Unerkov, General Manager of Marketing at Mitsubishi

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Mitsubishi Lancer, "Safer in a Wild World"

Mikey sits in the back of his mother's Lancer as she drives him home. The streets turn into a wild forest with monsters emerging from the shadows. Afraid at first, Mikey soon realises he is safe inside the Lancer as the creatures flee at the sight of the Mitsubishi badge.

Produced as part of the Mitsubishi Lancer Supershort Series, a Sony Tropfest and PBL Media initiative created in partnership with Mitsubishi. Available for viewing at ninemsn.

You can read the case study for more on how we made it.

Mitsubishi Lancer, "Safer in a Wild World" from PRA on Vimeo.

Product	Mitsubishi Lancer
Client	Sony Tropfest, Mitsubishi
Year	2007
Running Time	1:00
Directors	Eddie White & James Calvert